This is why in 2015, the app YouTube Kids was launched. YouTube is an amazing source of knowledge and fun, however, as happens with many other content providers, not everything is appropriate for the youngest viewers.
You tube kids tv#
Lucía González, Audio, Video & Connected TV Managing Director at Labelium Group Advantages of YouTube Kids for the parents
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Since they are amateur recordings, they appear closer and more believable to the little ones than content created with professional production, such as we may find in other platforms. According to the Children and parents: media use and attitudes report 2019 by Ofcom, 45% of minors between the ages of five and fifteen prefer YouTube, much more popular than other video on demand (VoD) platforms such as Netflix (32%) and traditional television (17%).Īmong the reasons justifying this preference, we should highlight the authentic character conveyed by most YouTube videos. Moreover, when it comes to choosing their favourite audiovisual content provider, children know exactly what they are after. This pattern also occurred in other countries where social distancing measures were implemented, such as France, where children’s internet usage has increased by 120% in the seven days following the closure of schools or the United States, where the number rose to 95%. According to a study by Qustodio, during the week after the ‘state of alarm’ was declared in Spain, for instance, online activity of underage Spanish citizens increased by 180%. Children as YouTube usersĭata shows that the internet is not exclusively an adult arena, less so in these times of self-isolation due to the COVID-19 pandemic. It is also essential to be familiar with both the children’s behaviour as online video consumers and the parents’ role in how the audiovisual menu is managed. To make the most of YouTube Kids as a tool within a digital marketing strategy, it is not only necessary to understand the rules of the game that the channel set for creators and advertisers. Meanwhile, for companies, this is a perfect advertising platform to develop their branding strategies and send a message to the entire family. Aimed at children between two and twelve years old, YouTube Kids allows parents to control what their young ones watch. YouTube Kids, with more than 20 million users every week, has become a successful bid for YouTube, offering audiovisual content specifically created for young viewers.
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